Apps
The Curious Case of Apple and Perplexity: Do They Need Each Other?

Apparently it’s the season of acquisitions and hirings. Thankfully, this time Apple is also in on the action. According to Mark Gurman, Apple executives are in the early stages of mulling an acquisition of Perplexity. My initial reaction was “that wouldn’t work.” But I’ve taken some time to think through what it could look like if it were to come to fruition. Let me share where my head’s at.
On Dia, Arc, and "People Don't Know What They Want Until You Show it to Them"

I was absolutely captivated by the Arc web browser from the moment I started using it a few years ago and quickly became an evangelist. It really felt like an entirely new idea for how to use the internet, it was more organized while also somehow being more fun. It became an essential part of my workflow on the Mac and when it first came to iPhone, it became a cross platform obsession. The introduction of Arc Search and Arc Max signaled however, that The Browser Company was thinking bigger. With the advent of AI tools around the same time as Arc was taking off, it was becoming clearer and clearer that the internet was about to change dramatically. Arc continued to improve between 2022 and 2024, but at the end of the year they decided to pivot. Instead of building on Arc, they chose to build an entirely new browser. I suppose apt for a company literally called “The Browser Company."