{"home_page_url":"https://parkerortolani.blog/categories/concepts/","items":[{"content_html":"\u003cimg src=\"https://parkerortolani.blog/uploads/2026/post1.png\" width=\"600\" height=\"375\" alt=\"Auto-generated description: A smartphone display shows various app icons beneath the header Introducing Apple Agents.\"\u003e\n\u003cp\u003eThe reception to my \u003ca href=\"https://x.com/ParkerOrtolani/status/2047103707897061783?s=20\"\u003eApple Agents concept the other day\u003c/a\u003e was tremendously positive and I had to expand on it. Imagine being able to build agents with Shortcuts and natural language, browsing an Agent Store for more advanced automation tools, and even the ability to chat with your agents from anywhere on your iPhone from the Dynamic Island.\u003c/p\u003e\n\u003cimg src=\"https://parkerortolani.blog/uploads/2026/hero.png\" width=\"600\" height=\"375\" alt=\"\"\u003e\n\u003cimg src=\"https://parkerortolani.blog/uploads/2026/post23.png\" width=\"600\" height=\"375\" alt=\"Auto-generated description: Three smartphone screens display different features of an app, including building virtual agents, accessing various pre-built agents, and finding more agents in a store.\"\u003e\n\u003cimg src=\"https://parkerortolani.blog/uploads/2026/post3.png\" width=\"600\" height=\"375\" alt=\"Auto-generated description: Three smartphone screens display the process of setting up a digital assistant, with options for shortcut actions, natural language input, and customization features.\"\u003e\n\u003cimg src=\"https://parkerortolani.blog/uploads/2026/post4.png\" width=\"600\" height=\"375\" alt=\"Auto-generated description: Three smartphone screens showing different applications: an image design tool, a chat interface for scheduling, and a web search feature.\"\u003e\n\u003cimg src=\"https://parkerortolani.blog/uploads/2026/post6.png\" width=\"600\" height=\"375\" alt=\"Auto-generated description: Three smartphone screens display various features of an AI assistant, including setting reminders, meeting team characters, and privacy settings.\"\u003e\n","date_published":"2026-04-24T23:15:02-04:00","id":"https://parkerortolani.blog/2026/04/24/taking-the-apple-agents-concept.html","title":"Taking the Apple Agents Concept Even Further with Shortcuts, a Store, and Access Anywhere","url":"https://parkerortolani.blog/2026/04/24/taking-the-apple-agents-concept.html"},{"content_html":"\u003cp\u003eApparently, I’m on a roll with predicting new Apple services. Last year, when Apple introduced the Sports app I was tremendously excited. \u003ca href=\"https://daringfireball.net/linked/2022/10/17/ortolani-apple-sports\"\u003eTwo years earlier\u003c/a\u003e I had nailed the logo, the name, the color scheme, and the overall concept. While my imagined Apple Sports app was much more ambitious, we still got the bones of it. It always feels good when an idea of mine ends up coming to fruition, particularly when it comes to an Apple concept. It’s happened a few times, both in more obvious cases and in some edge ones. Obviously, I can’t take any credit for them making these products. After all it’s possible they had already begun working on things like Sports well before I posted my concept. That being said, it looks like I nailed another Apple service.\u003c/p\u003e\n\u003cp\u003eYesterday the company unveiled \u003ca href=\"https://www.apple.com/newsroom/2025/02/apple-introduces-news-plus-food/\"\u003eApple News+ Food\u003c/a\u003e. It’s a new section inside of the News app that lets you read food publications, get nutrition stories, find new recipes, and organize those recipes into your own little collection. Four years ago, I created a concept for \u003cem\u003e\u003ca href=\"https://9to5mac.com/2021/02/08/concept-apple-kitchen-would-be-a-natural-extension-of-the-companys-health-initiatives/\"\u003e9to5Mac\u003c/a\u003e\u003c/em\u003e imagining “Apple Kitchen.” Apple Kitchen was envisioned as a new app that would be built-in to your iPhone that surfaced recipes from popular providers, allowed you to organize recipes, provided an optional paid service for videos from professional chefs, and helped you keep a grocery list. It felt like a natural extension of the company’s health initiatives. Now despite Apple News+ Food being a new section of an existing app and not a dedicated one, it is very much what I imagined they would create sans the instructional videos. Apple News+ Food features a dedicated new UI for getting new recipes from providers like \u003cem\u003eBon Appetite\u003c/em\u003e, \u003cem\u003eGood Housekeeping\u003c/em\u003e, and \u003cem\u003eSouthern Living\u003c/em\u003e. There’s a beautifully designed catalogue system and a way to create your own library of the recipes you find. It even provides you with detailed ingredients lists. And of course, it’s a new premium service rather than a free one. Another feather in my cap.\u003c/p\u003e\n\u003cp\u003eAs you might imagine, I was pretty excited to see this surprise announcement yesterday. When creating concepts, my goal has always been to be as realistic and pragmatic as possible. In other words, to think like Apple would. Too many concept designers often go far out of the realm of possibility. But I’ve always tried to stay true to what I think Apple would actually do. I guess I have been on the right track.\u003c/p\u003e\n\u003cp\u003eSide note: Apple News+ Food is \u003ca href=\"https://www.threads.net/@parkerortolani/post/DGWMvGZyyk5?xmt=AQGzL9CgnV7ASdZwDaSquI6rVnnYvukwG7VD9pe9B5fN1g\"\u003ealmost certainly\u003c/a\u003e a service intended for Apple’s upcoming smart display. The new user interface for actually walking through a recipe feels like the clearest hint.\u003c/p\u003e\n","date_published":"2025-02-22T15:27:41-04:00","id":"https://parkerortolani.blog/2025/02/22/apple-news-food-and-designing.html","title":"Apple News+ Food and Designing Concepts While Trying to Think Like Apple","url":"https://parkerortolani.blog/2025/02/22/apple-news-food-and-designing.html"}],"title":"Concepts","version":"https://jsonfeed.org/version/1.1"}