I already shared this clip on X and Bluesky earlier today, but I wanted to say a little bit more about it. I think that this newly discovered footage of Steve Jobs congratulating Apple employees at an outdoor all-hands meeting at the Infinite Loop campus following MacWorld New York in 1999 is some of the most important that exists of him. It was …
On Thursday afternoon, I wandered over to Grand Central to pick up lunch. Immediately after walking into the terminal I noticed that the Apple Store that overlooks the main hall was closed off and now flanked by production lighting equipment. I found that particularly odd given that the day before they had just launched several new products. You …
The MacBook Neo is the computer that Steve Jobs always wanted to make. It’s the first notebook Apple’s ever shipped that starts at $499 and doesn’t compromise on any of the essential components that make a Mac, a Mac. Bicycles are one of the most accessible forms of transportation on the planet, and if you recall the iconic …
It’s official. Apple’s added Steve Lemay and Molly Anderson to their executive leadership page. After much drama following Alan Dye’s departure, the company has decided to not only elevate the two designers but give them the kind of platform that they deserve. They’re now listed right alongside folks like Tim Cook and John …
2025 was a year where a lot of assumptions across the tech industry were seriously put to the test. Instead of simply making predictions or tallying wins and losses, I wanted to write out a handful of takes on what actually happened and what it says about where things are headed next.
Over the past few years, rumors have run rampant that John Ternus is poised to claim the CEO position upon Tim Cook’s retirement. While they’re heating up, that’s not what I want to talk about. I want to talk about another candidate, not someone who can just perfect a product but someone who can draw the blueprints for a completely new one, …
Like many of you, I was skeptical of the iPhone Pocket when I first laid my eyes on the press release from Apple last week. Now is sort of a tone deaf time for a high fashion collaboration, but I’ve decided that this is a product that’s actually designed to bring joy. Having finally seen them in-person, I think I was right about that. They may just …
There’s been a lot of discussion as of late about who may be the next CEO of Apple. As a lifelong observer, dare I say fan, I care deeply about who is going to steward the company into a future that no one quite anticipated. Instead of opining on what I think of each individual rumored candidate, I thought it would be more productive to offer a …
For the first time in years, an iPhone truly made me feel something again. When this year’s new devices came out, I picked up the iPhone 17 Pro Max, but I quietly (or not so quietly) harbored envy towards those who bravely picked the iPhone Air. About a week ago, I finally caved and picked up my very own iPhone Air. I am absolutely smitten with …
The new iPhones are indeed incredible. While I opted for the iPhone 17 Pro Max, the iPhone Air is truly unbelievable. When Apple called it a “paradox” I was skeptical, but that’s exactly what it feels like. The thinness and lightness is jaw dropping. It also happens to just be simply beautiful. The polished titanium rails look stunning, the closest …
I don’t think there’s a whole lot of tea leaf reading to do after yesterday’s Apple event. The upgrades are fairly straightforward. But there are some intriguing notes that I wanted to share, so here we go…
That Google event yesterday was very strange, from Jimmy Fallon’s general awkwardness to the uncomfortable QVC-style segment to the overuse of high profile celebrities. That’s already been discussed at length, so I won’t dwell on it. But it did get me thinking a lot about the state of product launches. Ever since the start of the pandemic we’ve …
It’s certainly no secret that I am a huge fan of Apple’s new liquid glass design language. I know that’s not technically the name of the design system, in fact there actually isn’t one. Liquid glass is simply the core material of the new user interface, not the actual language. But for the sake of simplicity, I’m going …
As a lifelong Mac user, I have a particular affinity for native applications. For a long time, most of the AI models were only useable through a web browser. But the model providers have slowly been rolling out fully native apps for their products. We now have native apps for ChatGPT, Claude, Copilot, Perplexity, among others. If you’re …
It looks like we just got our first look at a real iPhone 17 Pro. In an unlikely encounter in San Francisco, an X user by the name of Skyfops stumbled upon what must be an Apple employee testing an iPhone 17 Pro in one of Apple’s signature disguise cases. While there is some (very fair) skepticism surrounding this leak, I have heard that it …
On this day, 18 years ago, the iPhone went on sale for the very first time at Apple and AT&T Stores across the United States. I was going to write a long piece reminiscing about that special day, but I remembered that I already did that a few years ago when I was at 9to5mac for the 14th anniversary. I highly recommend returning to that piece to …
Apple should be the one on a hiring spree. Over the past few weeks, Mark Zuckerberg and Meta have kicked the hiring and acquisitions machine into high gear. The man knows he can’t miss out on the next platform shift and it shows. It wasn’t the metaverse and it wasn’t goggles, but it’s almost certainly some form of …
Apple’s had a very good run with its string of successful streaming shows on TV+ over the past six years and has frequently been called “the new HBO." But the company has struggled to land a true hit with its feature films that it bestowed theatrical releases on. Sure, they’ve won Oscars for CODA and movies like Killers of the Flower …
Apparently it’s the season of acquisitions and hirings. Thankfully, this time Apple is also in on the action. According to Mark Gurman, Apple executives are in the early stages of mulling an acquisition of Perplexity. My initial reaction was “that wouldn’t work.” But I’ve taken some time to think through what it could look like if it were to come …
While there was a lot of consternation heading into WWDC over Apple skipping John Gruber’s live taping of The Talk Show, it might have all been for the best. Instead of sitting down with Craig and Joz, who were both unlikely to say much more than they did during the day, we got to hear a really fun conversation between John and two of my favorite …
One of my favorite moments from WWDC 2025 was when Apple designer Billy Sorrentino introduced the changes to visual intelligence. The new screenshot features in iOS 26 are already among my favorites, but what really caught my eye was the surprising amount of screen time given to Tapbots’ Ivory.
I was unusually concerned heading into this year’s WWDC, fully prepared to be disappointed. I feared that Apple would continue to be on weak footing after the Apple Intelligence failures of the past year. To my surprise, I feel very differently post-keynote. I worried that they wouldn’t acknowledge what happened last year, but Craig addressed it …
If you follow Apple at all, you’ve likely heard the news: Apple’s skipping John Gruber’s The Talk Show Live at WWDC this year. For a decade, it’s been tradition for Apple executives to join John on stage at the annual conference to recap the the keynote and dive deeper into the announcements. It is one of my favorite parts of that week, something I …
We are at more than just an inflection point; we’re at a moment where the global technological order may be about to fundamentally change. Don’t think about this just as an “iPhone moment” but as an “Apple acquires NeXT” event. A NeXTus event if you will. When Apple acquired NeXT, it kicked off a series of technological shifts that were …
Before it was sort of abandoned I was a heavy user of Launch Center Pro. Apple enthusiasts and power users alike will almost certainly remember the powerful shortcut tool from Contrast that let you build out an extensive grid of quick ways to get things done. The app is technically still available on the App Store, but it has not been updated in …